Launch of New “Apartments: We Live Here” Campaign

The National MultiHousing Council (NMHC) and the National Apartment Association (NAA) have unveiled a new integrated campaign that tells the story about how to help people find a place to live that’s right for them. Many people begin their careers and building their families by living in apartments – and that has a huge impact on the economy that is beneficial to the communities in which they live.

This new campaign  will highlight the 35 million apartment residents and the $1.1 trillion economic contribution the industry and its residents add to the economy each year.

“Central to the campaign is a unique digital approach to information storytelling at www.weareapartments.org. Instead of a static infographic, the site navigates users through an interactive experience that highlights how communities grow stronger through apartment jobs, dollars and residents. The site also features an interactive map of apartment information for all 50 states along with a one-of-its-kind calculator to determine the potential economic contribution of any apartment development to a particular state.”

With the growth of our population, the need for housing options will increase.  All of us in the multifamily affordable industry should realize that we’re going to play a big part in the general apartment industry. This is a go-to site that will allow us to see the dynamics of what is happening in our areas.

This information was released by Jim Lapides, 202/974-2360, jlapides@nmhc.org on May 5, 2013.