Updating Your Affirmative Fair Housing Marketing Plan

Unlike maintenance issues and EIV, your property’s marketing plan might not be an aspect of operation you necessarily think about on a daily basis. However, it is critical for owners to ensure their staff is marketing available HUD units to attract persons who are least likely to apply. Did you know your Affirmative Fair Housing Marketing Plan (AFHMP, Form HUD-935.2A) must be reviewed every 5 years for applicability? Did you know HUD recently updated the form to require owners to capture more demographic information and provide proof of advertising and Fair Housing training efforts within the plan?

Have your applicant demographics changed as a result of population growth in your surrounding area? Have you been asked to modify marketing and advertising methods due to budgetary constraints? Has your property undergone an ownership or management agent change? If you answered “yes” to any of these questions, you are required to review and update your AFHMP accordingly.

PMCS is equipped to perform the necessary demographic research and marketing assessment to assist affordable housing owners in updating their AFHMP appropriately to ensure compliance.

Don’t be caught off guard with an outdated marketing plan for your property! Call PMCS today to discuss our AFHMP update and review services and scratch that task off your “To-Do List”!